🧠 Project Summary

TailoAR is an augmented reality mobile app that helps users take their own body measurements for custom tailoring. I was tasked with redesigning the core measurement experience to improve usability, reduce error rates, and simplify setup for non-technical users—especially under time pressure.

I worked on UX flows, competitive analysis, and the "How Might We" ideation process, focusing on usability for first-time AR users

💡 Design Goals

After synthesizing research, we identified three key UX opportunities:

1. Clarity through instruction: Simplify each step using plain language + AR cues.
2. Audio feedback: Add voice prompts to guide users hands-free.
3. Reduced options, clearer flow: Limit choices to minimize cognitive load.

🛠️ My Solution

✅ Measurement Prep Flow (Redesigned)

• Checklist UI: Users guided through lighting, clothing, and device volume.
• Visual hierarchy: Strong CTA, simple steps, illustrations.
• Voice instruction support: Reinforced posture and measurement positioning.

✅ Onboarding Enhancements

• Step-by-step tutorial with both audio + visual guidance
• “Great Job!” confirmations added after each successful input
• Error prevention cues for posture misalignment

🧩 Problem Space

The challenge:
Most users didn’t trust themselves to take accurate measurements, especially for critical events (like weddings abroad). Existing competitors relied on 3D scans, which TailoAR didn’t support.

Key issues:

• Instructions lacked clarity and feedback
• Users felt overwhelmed by the setup
• Errors in measurement led to mistrust

Research & Discovery

I began by conducting competitive analysis and user interviews to identify usability gaps. Competitive analysis revealed opportunities to simplify instructions and reduce the cognitive load during setup and measurement.

✍️ Key Findings:

• Voice-guided instruction was rare among competitors but highly desired by users.
• AR novices needed visual and auditory cues for posture, lighting, and accuracy.
• All competitors featured user accounts, but our scope was limited to core measurement.

✨ Outcome

🚀 Simplified the setup process to < 2 mins
🎯 Reduced measurement retries in usability testing by 60%
👍 Received positive qualitative feedback: “I feel like I finally did it right.”

Although the final product was a prototype, the client adopted my designs as the foundation for a Phase 2 development roadmap, including account features and body type classification.

🔍 Reflection

This project helped me sharpen my ability to design within strict technical and time constraints, while still advocating for a delightful and intuitive user experience. If I had more time, I’d have introduced:

• A calibration step with real-time AR feedback
• An auto-save and share feature for tailoring use